makes music playlists shareable on any site Joan E. Solsman/CNET, a startup that creates permalinks to songs by automatically directing you to where they’re playing on multiple online music services, can now embed playlists into any site.

As online music services proliferate but the vagaries of digital music rights remain baffling to consumers, Bop is part of a class of services that are sprouting up to simplify the process of finding and sharing tracks. The problem is one that plagues not just music but online video too – how many times have you gone to Netflix to watch the movie you queued up three weeks ago only to find it doesn’t is no longer authorized to broadcast?

Although a song may only be available on YouTube one week and then available on Spotify the next week, a Bop link – or a Bop playlist with that song – will still take listeners to the live playable online source of that song. song no matter where it roams – Spotify, Rdio, Beats Music, YouTube, SoundCloud. For musicians, their labels and their management, it’s a tool for fans to find and listen to a song they’re promoting online, even if the online source for that song changes after initial promotion.

The new feature gives sites and blogs an embeddable music player that means whatever they want to listen to, all visitors, regardless of streaming service subscription, country or device, can listen to the list of reading.

It’s a feature most requested by developers and independent labels, said Shehzad Daredia, co-founder of, which has seen 35 million songs played since its public launch in December. He said partners who have embedded Bop readers on their sites have seen a 30% increase in time spent on site and 40% increase in engagement rates.

George L. Hernandez